By Carissa Ng
Top Draw hosted the Edmonton Content Strategy Meetup on January 18th. There was great conversations, yummy sandwiches and cake!
Content strategy is a complex endeavor and designers have a very special place in the content strategy process. If you’re a content strategist (or want to be one), looking for ways to work a little more closely with your friendly neighborhood designer – join us on January 18th! We’re hosting an Edmonton Content Strategist Meetup at […]
Time and resources – the two most evasive elements of a small business entrepreneur’s life. Running a large scale and expensive marketing affair is not an option for most businesses, which is why pulling in smart and nifty tactics becomes a necessity.
There are many factors that must be considered when devising a digital strategy that works for your business, its audience and your budget, and whilst marketers follow certain blueprints, if created and implemented correctly, no two digital strategies should be the same.
Stories have been with us since the dawn of language. They are the core of our art, our religious practices, and even the life lessons that we were taught as children. Many have argued that stories remain the best way to connect with people and share information.
Your video must be aligned with your brand and even if you are not obviously promoting your wares, the style, pace and quality of your offering should embrace your business’ core values.
For new businesses looking for explosive growth, the tracking and repeatability you can get from online marketing is very exciting but as it is so new, it can be hard to connect the dots. Want to learn more? Join us for lunch!
So the question is: should marketers and brands continue to spend time and effort sharing content and being active on Google+, or should they focus on other channels such as Facebook, Twitter and This?