SEO & Online Marketing

5 Common AdWords Mistakes

By Adriel Michaud

At Top Draw, we build many AdWords accounts from the ground up, but we also inherit accounts from our client’s past marketing agencies or accounts that were created in-house. Here are the 5 most common mistakes we find. Poor Keyword Strategy One of the accounts we reviewed 2 years ago had “Edmonton” as a broad […]

SEO & Online Marketing

Why you need both SEO and PPC

By Laura Tailleur

Search engine optimization and pay per click (aka paid advertising) are two peas in a pod – ride or die homies. Each of these marketing channels have characteristics that make them different, but they also complement each other and build each other up which is why you should always include both in your online marketing strategy.