Google Optimize is Google’s new website testing and experimentation platform. For most users, it will enable quick and easy testing of page design and content changes. While the free platform is publicly available today, we’ve had some time to play with Google Optimize through early access. Notable features include: Great integration with Google Analytics and Google Tag […]
At Top Draw, we build many AdWords accounts from the ground up, but we also inherit accounts from our client’s past marketing agencies or accounts that were created in-house. Here are the 5 most common mistakes we find. Poor Keyword Strategy One of the accounts we reviewed 2 years ago had “Edmonton” as a broad […]
Time and resources – the two most evasive elements of a small business entrepreneur’s life. Running a large scale and expensive marketing affair is not an option for most businesses, which is why pulling in smart and nifty tactics becomes a necessity.
Content & Content Marketing | Marketing Technology | Project Management | SEO & Online Marketing | Social Media Marketing
There are many factors that must be considered when devising a digital strategy that works for your business, its audience and your budget, and whilst marketers follow certain blueprints, if created and implemented correctly, no two digital strategies should be the same.
Search engine optimization and pay per click (aka paid advertising) are two peas in a pod – ride or die homies. Each of these marketing channels have characteristics that make them different, but they also complement each other and build each other up which is why you should always include both in your online marketing strategy.
Implementing an effective Facebook ad strategy is the key to attracting those elusive mobile consumers. In fact, Google recently reported that consumers spend an average of 15 hours per week researching products and services on their smartphones.