Facebook is a superstar platform in terms of targeting. You can target based on job, company, interests, life events and relationship status.
When you work in digital marketing, it’s no surprise that what you learned yesterday is not applicable today or a week from now. Digital marketing moves so fast, it’s important to keep up with your skills and invest in your learning.
Software developers use the app to send and integrate code and managers use the app to track and manage team efforts, so why shouldn’t marketers and sales personnel use the app to streamline their tasks?
Time and resources – the two most evasive elements of a small business entrepreneur’s life. Running a large scale and expensive marketing affair is not an option for most businesses, which is why pulling in smart and nifty tactics becomes a necessity.
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There are many factors that must be considered when devising a digital strategy that works for your business, its audience and your budget, and whilst marketers follow certain blueprints, if created and implemented correctly, no two digital strategies should be the same.
Implementing an effective Facebook ad strategy is the key to attracting those elusive mobile consumers. In fact, Google recently reported that consumers spend an average of 15 hours per week researching products and services on their smartphones.
A social media channel that was once known for sending nudes between teenagers, Snapchat has definitely evolved. According to Snapchat Ads, more than 60% of US 13 to 34 year old smart phone users are Snapchatters and there are over 10 BILLION video views EVERY DAY on Snapchat. TEN BILLION VIEWS. Is your business missing out on this opportunity?!